Basic SEO Tips for 2017

SEO, or search engine optimization, is easy. If you understand the concept, putting it into execution is intuitive and quick.

When I first got into Internet Marketing the subject of Search Engine Optimization, or SEO, would cause my eyes to glaze over and get really nervous.  It seemed so complicated, obscure, and boring, possibly the worst combination of things you could have a subject be.

seo2Nevertheless, SEO back In those days was the wild west, it was a system that could be gamed and produced millions and millions (possibly billions) of computer-written (spun) pages and articles that looked like a semi-literate monkey wrote them.

With the Penguin and Panda crackdowns by Google, a lot of people lost a lot of easy money, but the Internet is a clearer, saner, and more organized place.  Believe me, Google is not your enemy, it has amazing algorithms and deliver exactly what we want in our Google searches every time.

So going by that criteria, that is, Google being able to deliver to the querent exactly what they need.  You accordingly need to be appropriately exact in specifying exactly what you offer to your potential clients and customers and insert that information—keywords—in exactly the right places in your blog posts, articles, and pages.

Now there is a whole science to SEO, with many different permutations and details to consider, but let me give you the most important points which you can easy assimilate permanently into your marketing and writing endeavors.

  1. Know your keywords
  2. Optimize your posts, pages, or articles.
  3. Don’t get involved with spammy, too-good-to-be-true cheap SEO services out there
  4. Just create good, relevant, specific content, let Google deliver the right people to you.

Know Your Keywords

Do your research, check out my research post that uses all free methods.  Do these things and you’ll be ahead of 95% of your competition.  Keywords are the life-blood of SEO.

Optimize your Posts

  • Use your keywords (determined by the aforementioned tactics) in your
    • Post/article/page titles
    • Meta description
    • H1, H2, and H3 tags throughout your content
    • In the first paragraph, preferabley the first sentence of your post
    • Numerous times throughout your content piece
    • In the alt-tags of a few images
    • Internally link to other posts/pages of your site
    • Externally link to authority sites to with articles using the same keyword optimization.
    • Get interaction through comments, and social links.  Interaction is an indication of relevance to Google and you will rank higher on the search results for that.

Don’t Use Spammy Backlinks and Other SEO Scams

Since these sources of backlinks have the potential to be gamed, Google is phasing these criteria out, and in fact it can become a negative SEO situation, penalizing you.  Don’t go for the 5,000 high page rank links for $5, blog network links, or the 500 YouTube, Facebook or Twitter posts offers.  Some people still claim to have success with them, and there may be some room for that legitimately, at least for now; but you’re putting your traffic at risk.

Just Create Good, Relevant Content for Your Readers

Remember that it is Google’s job to deliver your site to those who searching for exactly what you offer, and it does that job quite well.  So it is important that you follow Google’s rules (highlighted briefly above) to enable Google to do it’s job, and to put money into your bank account.  Be very clear to understand the mind of your clients and customers through your research, and craft your online marketing appropriately.

A few other things to keep in mind:

SEO for 2017Keep your site page load time to a minimum

Use fast reliable hosting (Siteground is my preference), always use optimized (small file sized) images on your site that download quick into the user’s computer, don’t overload your site with too many fancy plugins that bog it down.  Keep everything lean and mean.

Your site needs to be mobile-friendly, most WordPress themes these days are mobile-responsive.  Since more and more users are on a mobile device like their smart phone or a tablet, Google will penalize you if you have old html sites that come off as extremely hard to read on a mobile device.

Keep your permalinks structure simple, this is the actual URL that shows up in the address bar on your browser.  You want the keywords to show up there.  I always set mine to “post name”.

Summary

Basically, be natural and write to the mind and needs of your market. Gaming the system can be a dangerous process.  Then hand it off to Google to do the rest.

Bonus Video

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